July 31, 2011
There’s a crisis in the other Beverly Hills shopping area these days, with merchants gnashing their teeth and civic leaders stymied by an apparently insoluble conundrum….
South Beverly Drive, aka “SoBev,” is an almost charming three-block strip of shops and restaurants just south of Wilshire. It has some of the ambience of LA’s Larchmont Village, though the street is wider, the light bleaker, and the goods pricier. But people walk along there, hang out at sidewalk tables, greet each other, and seem more at ease and less on display than in the gilded catwalks of Rodeo Drive north of the big boulevard.
It’s even supposed to become a “pedestrian zone” someday–whatever that may mean in Beverly Hills. (Perhaps a leashed toy poodle will be a legal requirement?)
But the Big Problem is that SoBev is all parked out. They’ve put in angle parking. There’s a pay surface lot. There’s a giant parking structure, with the first hour free. Larger buildings have their own underground parking.
Yet cars take up so damn much space per passenger that it still isn’t near enough!

Beverly Drive South is all parked out…oh, my, what to do?
You and I know the answer, don’t we?
Yeah, you guessed it. There’s not a single bike rack in SoBev. In fact, there are only about twenty bike racks in the entire city! Despite this, there are always bikes parked in SoBev. Not just delivery bikes either–customers’ bikes.
And there could be more.
Fortunately, Better Bike, the city’s nascent advocacy group, is on it. I myself have been nagging BB’s Mark Elliott to devise a little plan for SoBev, just to get Beverly Hills a taste of what bikes can do for a city.
Imagine: for almost nothing, you could easily double the parking available in those three blocks–car parking spots on the street cost seven grand or more to install, and ten times that in parking structures; bike racks, a couple hundred bucks each is all. Less if your city’s rules allow you to retrofit parking meters with something like the Cyclehoop.
Then put sharrows on Charleville and Gregory at least from Robertson to the high school (both streets intersect SoBev), start up a little publicity campaign, throw a street party on the strip…yeah! Get the residents of BH riding their bikes to SoBev without worrying about a parking spot, instead of firing up the Volvo or Range Rover and heading to the Grove.
Only two of SoBev’s businesses sell anything you’d need a car to carry. The rest comprise:
- 23 restaurants or delis
- 14 clothing shops
- 3 spas or salons
- 2 gift shops:
- 1 jewelry store
- 1 medical complex
It would work! After all, the Beautiful People are already swerving giddily through the tony districts of Manhattan and Paris on bikes….
Will Beverly Hills get it too? Stay tuned….









As I hope you know by now, the Los Angeles City Council unanimously passed the Cyclists’ Anti-Harassment Ordinance a few days ago. This is a law that makes threatening a cyclist, by word or by act, simply because he or she is a cyclist, a crime that can be addressed in civil court. Here is the heart of the ordinance, in its own words:
[...] response to KABC radio in defense of the ordinance. Writing for Orange 20, Rick Risemberg says common decency now has some teeth, while a conservative writer calls it a terrible law that will lead to legal motorist shakedowns. [...]
Pingback by Giving credit for L.A.’s anti-harassment ordinance, the backlash begins & fighting blocked bike lanes « BikingInLA — July 25, 2011 @ 11:10 am
I sold my car and use my bikes to get around everywhere, and am constantly harassed by people who don’t know the laws. Thanks for posting this.
Comment by Johnny Blank — July 25, 2011 @ 12:18 pm
Although it doesn’t look as cool, any rider who doesn’t wear a helmet riding around these streets is a fool. I’ve been knocked off my bike by cars twice in the last 18 months. And i regularly have to yell or slap cars to stop them from knocking me off the road. Beverly Hills is the worst. There are a lot of people who are virtually asleep at the wheel. Or too busy yammering away on their phones. These new laws are great, but stay frosty out there, guys. Especially all you burners.
Comment by Taegel — July 26, 2011 @ 4:48 pm